The 15 Minute Rule For Any Corporate Event
- Nancy Hoehler
- Apr 3
- 1 min read
Increase engagement and collaboration with this simple 15 minute rule.
Over years of planning we have learned one thing, attention spans are the first to leave at an event. To combat this, let us teach you about the 15 minute rule.
Every 15 minutes, make a shift. This way the event will feel engaged, interactive, and maintain people's focus.
Add audience interaction, switch speakers, built in networking moments, and switch to an activity for the attendees to follow next.
Here's a simple structure we use at any event:
Minute 0-15: Strong opening (energy matters most!)
Minute 15–30: Speaker + audience interaction
Minute 30–45: Small group discussion & networking
Minute 45–60: Activity or workshop moment
Then repeat this cycle, this structure resets attention creating more engagement. Remember, events aren't remembered on what is said, but how connected guest feel.
Success comes with experiences that lead to higher engagement and something for the people to remember.
What made an event you attended the most memorable?
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